Background of the Fueling and Convenience Store Chain
Headquartered in Germany, a chain of fueling and convenience stores stands out for its efficient refueling services and convenient shopping experience. With a network covering various regions in Germany, each store is dedicated to meeting the local community’s fuel needs while offering a range of convenient and fast-paced goods. In recent years, they have closely monitored the rise of environmental trends and the electric vehicle (EV) market.
According to statistics from the German Electric Vehicle Association, as of 2023, the number of registered electric vehicles in Germany has reached one million, and it is expected to continue growing in the coming years. To meet the growing community of electric vehicle users, the management decided to install EV charging stations in multiple fueling and convenience store parking lots, providing a convenient charging solution for electric vehicles.
This decision is not merely a response to a trend but a commitment to sustainability. Recognizing the limitations of traditional fuels, they aim to make a positive contribution to a sustainable future. By installing charging stations in parking lots, they offer electric vehicle owners a convenient charging solution while taking practical steps towards environmental responsibility.
Integrating EV Charging Facilities into the parking lot is not only a service but also an intelligent strategy that can extend customers’ stay in the convenience store. By providing convenient, efficient, and reliable services for EV charging facilities, they hope to attract customers to shop and dine in the convenience store while their vehicles charge, achieving multi-faceted consumption.
Challenges Before Implementing EV Charging Stations
The management aimed for charging stations that not only provide convenient charging services for electric vehicle owners but also serve as an extension of the brand. Thus, they urgently needed customizable charging stations to incorporate their brand logo.
Simultaneously, the charging stations had to comply with local and international regulatory standards. This entailed confirming the charging stations met technical specifications for electric vehicle charging and complied with German and European regulations. The criteria included stringent standards for electrical safety and waterproof performance.
Choosing an Ideal EV Charging Partner
Based on recommendations from local industry experts, the management learned about BESEN as a renowned supplier in the Electric Vehicle Supply Equipment (EVSE) field. They discovered that BESEN would showcase its EVSE series products at an exhibition in Germany in June 2023. Therefore, they actively decided to participate in the exhibition to gain in-depth insights into BESEN’s charging station technology and product performance.
At the exhibition, representatives from the management engaged in extensive discussions with the BESEN team. They thoroughly discussed the specific needs of the convenience store, including strong requirements for customization and strict adherence to local and international regulatory standards. The BESEN team responded professionally to all queries, providing profound insights.
After confirming that BESEN was the ideal partner, they further discussed the specific collaboration plan through multiple online meetings. This process not only made the collaboration plan more concrete and detailed but also ensured clear consensus on expectations and requirements from both sides.
BESEN Customized EV Charging Solution
To address the specific usage scenarios of convenience store charging stations, BESEN recommended their RFID EV charging stations. Implementing these charging stations allows customers to conveniently charge their vehicles while providing an efficient and intelligent charging solution for the convenience store. RFID EV charging station not only offers secure identity verification but also provides customers with a more convenient charging experience. It is worth noting that BESEN charging stations fully comply with local and international certification standards.
To ensure that the charging stations became a strong extension of the convenience store’s brand image, BESEN worked closely with them. They diligently incorporated unique logos and brand elements into the design of the charging stations. Throughout this process, BESEN paid great attention to every detail, actively responding to every modification suggestion from the convenience store to ensure that the charging stations not only meet functional requirements but also maintain brand consistency. In the end, they successfully met the convenience store’s expectations for the appearance customization.
Significance and Results of the Collaboration
More electric vehicle owners are choosing to charge their vehicles in the fueling and convenience store parking lot, leading to increased customer stay time and providing more opportunities for shopping, dining, and relaxation. While customers charge their vehicles, they can enjoy various services offered by the convenience store, promoting additional consumption.
RFID charging stations provide their customers with a seamless and efficient charging experience. Customers only need to swipe their cards to initiate the charging process, eliminating cumbersome operational steps. This significantly enhances customer satisfaction, making the charging process more relaxed and enjoyable.
Simultaneously, the brand logos displayed uniquely on the charging stations provide strong support for brand image dissemination. Every customer using the charging stations becomes a potential advocate for the brand image. These improvements not only enhance the customer experience but also effectively strengthen the convenience store’s market position in local electric vehicle charging services.
By installing charging stations in the parking lot, BESEN successfully created an intelligent and convenient charging solution for the convenience store, driving the integration of electric vehicle services and sustainable development. The true significance of this collaboration lies in our joint efforts to help the convenience store fulfill its social responsibility and environmental commitments.
As the number of registered electric vehicles continues to grow in Germany, we provide customers with a convenient option for green travel. This is not only a response to the limitations of traditional fuels but also a practical contribution to the future of sustainable energy. We look forward to continuing to work with the convenience store, providing superior charging experiences for more electric vehicle owners and injecting more innovation and vitality into the industry’s development.