Background of EV Charging for the Stadium in Sweden
Sweden, located in northern Europe, stands as an exemplar of environmental conservation and sustainable development. In Sweden, there is a modern multifunctional stadium with a capacity to accommodate over 6,000 spectators. The stadium hosts more than 100 events of various scales annually, including concerts by music stars, major sports competitions, global exhibitions, and large corporate events. On average, each event attracts about 4,000 spectators, in addition to hundreds of employees and volunteers. This constant inflow creates a substantial daily vehicle movement in the stadium’s parking lot.

The stadium’s management team has long been dedicated to elevating environmental awareness and addressing carbon emissions related to urban transportation. According to data from the Swedish Transport Administration, the number of electric cars has exponentially increased in recent years. The local government has also imposed a car ban with the aim to reduce the total traffic volume of cars by 30% by 2030.
It mandates that following the ban’s enforcement by the end of 2024, only electric vehicles (EVs) and low-emission gas vehicles will be allowed to operate within the area. Considering the immense daily vehicular traffic at the stadium, providing electric vehicle charging facilities became an urgent need. To support and encourage audiences, staff, and participants to adopt eco-friendly modes of transportation, the stadium’s management decided to install electric vehicle charging stations in its parking lot.
Challenges Faced by the Stadium

Being centrally located, the stadium often experiences heavy traffic congestion during major events or activities, resulting in increased carbon emissions. Furthermore, recent municipal data indicates that approximately 40% of event attendees arrive by private vehicles, with no adequate facilities provided for electric vehicle charging.
Influenced by Sweden’s climate, especially during harsh winters, the stability and reliability of the charging stations became a crucial issue. The challenge involved ensuring that the electric vehicle charging stations maintained efficient operation under various extreme weather conditions, especially in extremely low temperatures.
Selection Process for an EV Charging Partner
Faced with the urgent need for electric vehicle charging infrastructure, the stadium’s management team initiated a comprehensive selection process to identify the most suitable supplier for their needs. Their first exposure to BESEN’s products came through an introduction by a local professional distributor.
The distributor provided them with samples of BESEN charging stations for trial. These samples proved stable and reliable in different weather conditions and usage scenarios. After several meetings and communications, they ultimately decided to choose BESEN as their partner.

The EV Charging Solution Provided by BESEN
BESEN provided RFID charging stations as the stadium’s solution for electric vehicle charging facilities. These charging stations utilized the latest RFID technology, allowing authorized users to charge their electric vehicles anytime using their RFID cards.
BESEN RFID charging stations can operate smoothly in extremely cold weather, a crucial factor in the Scandinavian region, known for its prolonged periods of severe winter weather. Additionally, the operation of these charging stations is simple and intuitive, enabling the stadium’s management team to effectively manage the usage of the charging equipment and monitor it.
Results and Impact
Following the installation of the charging stations, the stadium successfully encouraged and supported audiences and staff to adopt more environmentally friendly means of travel. This significantly reduced carbon emissions generated by private vehicle use during events, positively impacting local air quality and the city environment. Even in the cold winter, the charging stations continued to function smoothly, greatly enhancing user satisfaction. The stadium’s installation of charging stations also provided a significant competitive advantage in attracting more environmentally conscious tourists and sponsors.

The Conclusion
Overall, this collaboration case has established a benchmark of sustainability for the stadium’s management team and showcased the value and quality of BESEN as a partner. This successful case demonstrates how to provide sustainable solutions with technological innovation and environmental conservation at the core, achieving a win-win situation in environmental protection and customer satisfaction within the industry.