The target market of our brand has been continuously developed over the years.
Now, we want to expand the international market and confidently push our brand to the world.
What companies are developing EV charger, EV charging station, EV charging cable independently in China?
More and more manufacturers of EV charger, EV charging station, EV charging cable in China have realized the importance of the independent ability of research and development since it greatly influences the competitiveness of those manufacturers and enterprises. A self-innovation company is strong in its economic strength, masters core technology for exquisite craftsmanship, accumulates a wealth of technical experiences and development capabilities, and can develop innovative products without relying on other technologies or companies. BESEN is one of those companies who have strong abilities to manufacture and develop multiple series of products constantly.
How is BESEN positioned?
Value-based brand positioning is the one we've been sticking to. It means that our brand BESEN has been focus on product quality and benefits. We price the products to be not the cheapest because we only adopt high-quality and well-selected raw materials to manufacture the products. This ensures our products are functional, safe, and reliable. Their long use life and easy maintenance highlight their value of costing customers' less money in replacing or repairing new products. In other words, users can save a lot of money by using valuable products.
Who are main customers to BESEN?
Regarding the product price and functionality, BESEN has continued to attract customers who lay emphasis on cost-effectiveness. They may come from different countries and are engaged in various industries, but they share a common goal of obtaining cost-effective products from us. Our products are offered at a favorable price and characterized by superior quality. At present, we focus on adopting marketing strategies to enhance our brand awareness. We believe that we will gain an enlarged customer base in the future.
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